Interviewed by Nor Remorse
http://www.knoxxgear.com
01) Thanks for your time. What’s new with KNOXX Gear?
There are many new things going on with KNOXX. We are
revamping
our website, creating new designs, working on a branding strategy for
Chute Boxe USA which includes a logo re-design and clothing line, and
always researching new products for market..
02) For those who do not know what KNOXX is, can you give us the run down?
KNOXX is dedicated to designing products for individuals with
independent
thought that walk a path away from the status quo.
KNOXX pays homage to that journey by redefining that RENEGADE HERITAGE.
“KNOXX IS A RENEGADE LIFESTYLE”
Our clothing is inspired by what we call the Renegade Lifestyle. We
thought about “What would still be considered a renegade in our current
society?” What came to the forefront were fighters, DJs, models and
Go-Go
dancers. All these occupations would frowned upon by our parents
followed
by a slap upside the head.
So KNOXX creates and designs products for people that want to be
different, dare to stand out, and also look good living life.
03) Can you tell us some history about KNOXX and how it got
started?
There are 3 guys that started KNOXX and we love the sport. I
trained in the martial arts also so I know a lot of people that are in
the
fight network or industry in Northern CA. Everyone I knew always
talked about how no one was able to find nice looking gear that caters
to
the fight scene so KNOXX was formed to create these products
for these people
04) What are some short-term goals you’d like to achieve by the end
of the year?
We want our customers and fans to enjoy our KNOXX products and
in turn will continue to support us. We are concentrating on
finishing our latest designs in order to have them ready for 2007.
05) Any long term goals for KNOXX Gear?
We constantly think about ways to solidify the KNOXX brand
image.
So our long term goal is simply to do whatever it takes to make
KNOXX successful.
06) KNOXX seems to be involved alot with music, can you tell us how
that is all tied in?
Our clothing is designed for the Renegade Lifestyle. So the djs,
models and go-go dancers that are doing big things in their careers
getting the recognition they deserve. They work hard because they
love what they do, sometimes in addition to a 9-5 job. Pro fighters,
musicians, djs, models, go-go dancing are all players in fields of
entertainment that we all love.
KNOXX believes that they all tie together, we are catering to the
demographic that feels the same way.
07) What can you tell us about you personally, tell us more about
the person behind KNOXX…
There are 3 founders of KNOXX and we each hold different roles and
responsiblities. Theres an artist, Al Calmerin, that has been doing
artwork and designs for mainstream brands, smaller underground
skateboarding companies, and music companies, Alan Palomares has
experience in sales, marketing, design and manufacturing clothing
products, and Damon Gee also has experience in sales, marketing,
management and also loves to train in the martial arts. We are very
different individuals that came together to try to tie it all together
in a new fresh way.
08) What is it that got you into MMA and when?
I start getting MMA after watching the early UFC. Back then
there
were a lot less rules and it was interesting watching traditional
martial arts showcase their style against another style. Its an
exciting sport and I respect the fighters alot because they
dedicate a lot of time and energy to do what they do in the ring.
09) What fighters, if any, do you admire or look up to?
I would say that I admire all professional fighters in general
because I see their training schedules and how hard it is to try to
make
it to the top
10) If you could see ANY MMA fight, who would it be?
There are so many fighters that I would love to see matched up.
I wouldnt mind watching Rampage and Chuck Liddel fight each other
again. I think that fight might actually happen very soon. I
would like to see a lot of Pride fighters get matched up with the UFC
fighters also there are just too many I would like to see to
just name one.
11) What are your thoughts on the current state of Mixed Martial
Arts and how big it’s getting?
I think its great that MMA is growing so fast. It a very
exciting
sport and I still consider this just the baby stage still. I’m sure
it
will get a lot bigger than it is now, like 10 times bigger
12) Can you tell us some of the names of fighters who are sponsored
by KNOXX?
KNOXX currently sponsors Cung Le, Josh Thomson, Paul
Buentello,
Nam Phan, Kit Cope and Alessio Sakara.
13) Thanks for your time! Feel free to say anything else you’d like
and don’t forget your plugs!
Thanks to all the supporters that have
purchased our gear or have visited us at our booths at the fights or
shows. Thanks to our fighters, Cung Le(cungle.com), Josh
Thomson(joshthomson.com), Paul Buentello(paulbuentello.com), Nam
Phan(iamnam.com), Kit Cope(kitcope.com), Cung Le’s USH fight team
,Travis Johnson, Sam Hoger, Chute Boxe USA, and Alessio Sakara. Thanks to our
Bay Area DJs, E-Rock, Zhaldee and Ajaxx and our spokesmodel Alexia
Lei(alexialei.com), Cung Le Martial Arts, One World Martial Arts, Nor
Cal Fight Factory, American Kickboxing
Academy, 360 Self Defense, Strongvon.com, Strikeforce
Promotions(strikeforceusa.net), Ultimatefightnight.tv, radio stations
street teams Wild 94.9, Energy’s 92.7 , KDON 102.5 and FAHRENHEIT Ultra
Lounge in San Jose(fultralounge.com)